Future of Fish
“If we do not reduce worldwide overfishing, scientists predict the end of commercial fishing by 2050, a catastrophic event for the 200 million employed by the industry and the 1 billion who rely on fish as their primary protein. We help innovate to avoid this fate.”
Future of Fish is a nonprofit business incubator for entrepreneurs whose ideas support seafood sustainability and marine conservation. The organization brings to light the power of combining rigorous design thinking with a comprehensive systems view of a given problem space. Future of Fish is applying this approach to the massive crisis of overharvesting that threatens the world’s wild marine fisheries with collapse. The organization hosts pragmatic processes for understanding this complex system and is incubating innovative market based models that are designed to drive second order change in the sector.