Urban farmers need organization to give political voice to the movement and legitimize these workers as farmers. The logistics of urban farming forces hundreds of farms to act individually, scavenging for land and resources. To make urban farming a viable business, new infrastructure is required for sharing experience and resources.
FarmShare reconnects farmers and consumers as co-producers of the foodscape. The strategy uses social media to pool all the resources of Brooklyn into a crowd-sourced decentralized farm. Voting for local food with their forks already, Brooklyn food activists can pool their time and their waste in FarmShare.