Ecovative Cited in New Plastics Economy Report

2013 Fuller Challenge Winner Ecovative was recently cited in a report by the World Economic Forum and Ellen MacArthur Foundation, with analytical support from McKinsey & Company.

Ecovative Cited in New Plastics Economy Report

The report suggests that applying circular economy principles to global plastic packaging flows could transform the plastics economy and drastically reduce negative externalities, such as leakage into oceans.

“The New Plastics Economy: Rethinking the future of plastics” provides for the first time a vision of a global economy in which plastics never become waste, and outlines concrete steps towards achieving the systemic shift needed.

Click here for a full synopsis, and for links to download the report.